Pallas, Florian, Christopher Groening, and Vikas Mittal. “Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits”. Journal of Research in Marketing (ISSN: 2292-9355) 2, no. 1 (February 28, 2014): 106–112. Accessed October 27, 2025. https://www.techmindresearch.org/index.php/jorm/article/view/633.