Bhanot, S., Srinivasan, D.R. and Srivastava, D.R.K. 2014. Influence of ethnicity on uniqueness & snob value in purchase behaviour of luxury brands. Journal of Research in Marketing (ISSN: 2292-9355). 2, 3 (Jun. 2014), 172–186. DOI:https://doi.org/10.17722/jorm.v2i3.644.